
We install a done-for-you system in your gym that follows up with every new lead, brings back past members and old leads, and gets your best members referring and reviewing. Then our team stays with you every week to keep it working.
What it is: A follow-up and member-growth system, installed for you, that converts more of your new leads into members and turns your old leads, past members and current members into new revenue.
What you do: Spend a few minutes a day replying to the conversations it starts.
What we do: Everything else. Setup, campaigns, messages, migration, support and weekly coaching.
What it costs: $1 for your first 30 days. Then $99 a month, about $3.25 a day. No contract. No setup fee. No transfer fee.
What it is: A follow-up and member-growth system, installed for you, that converts more of your new leads into members and turns your old leads, past members and current members into new revenue.
What you do: Spend a few minutes a day replying to the conversations it starts.
What we do: Everything else. Setup, campaigns, messages, migration, support and weekly coaching.
What it costs: $1 for your first 30 days. Then $99 a month, about $3.25 a day. No contract. No setup fee. No transfer fee.
Keep the gym software you use now. If it isn't for you, you can always go back.
Keep the gym software you use now. If it isn't for you, you can always go back.
If you own a gym, there's a good chance there's money sitting in your business that nobody's collecting.
It isn't in a new ad.
It isn't in a new offer. It's in people who already raised their hand:
The lead who filled out a form in March and never booked
The person who booked and didn't show
The trial member who almost joined
The member who left last year on good terms…and would come back if somebody asked
The happy member who'd bring a friend tomorrow if you made it easy
Every gym has them. Most owners know it.
And the reason they sit there isn't that owners don't care.
It's that the owner is coaching the 6am, answering DMs between sessions and covering for the coach who called in sick. Follow-up is the thing that quietly falls off the list.
It never feels like an emergency. It just leaks a little every month.
Your gym software is probably great at what it was built for: billing, check-ins, scheduling classes.
But it was never built to do the three things that actually bring members in the door:
with every lead, persistently, until they say yes or no
past members and old leads
your best members for referrals and reviews, every month
That isn't a flaw in your software. It's just not its job.
And the reason most gyms don't do these three things consistently isn't a lack of tools. It's that every tool on the market still needs someone to set it up, write the messages and remember to run it.
That someone usually ends up being the owner.
Automatic Members takes that job off your plate.
It works alongside the software you already use. Your billing stays where it is. Your members don't notice a thing…except that your gym gets a lot better at staying in touch.
Your gym software is probably great at what it was built for: billing, check-ins, scheduling classes.
But it was never built to do the three things that actually bring members in the door:
with every lead, persistently, until they say yes or no
past members and old leads
your best members for referrals and reviews, every month
That isn't a flaw in your software. It's just not its job.
And the reason most gyms don't do these three things consistently isn't a lack of tools. It's that every tool on the market still needs someone to set it up, write the messages and remember to run it.
That someone usually ends up being the owner.
Automatic Members takes that job off your plate.
It works alongside the software you already use. Your billing stays where it is. Your members don't notice a thing…except that your gym gets a lot better at staying in touch.
You shouldn't have to.
Most gym owners didn't open a gym to become a software expert. You want more members, not more logins.
So here's the difference:
Most platforms sell you software and a library of tutorials. Then you build the workflows, write the texts and figure out why it isn't working.
We install a working system. The messages are written. The campaigns are built. The calendar is set. Our team is on call when you need us and on a live coaching call with you every week.
You don't have to know how to build an automation…because we build it.
You don't have to write follow-up texts…because they're already written, in your gym's voice.
You don't have to remember to run a referral campaign…because it's on a 12-month calendar that runs itself. You don't have to figure out what to send past members…because the reactivation campaign is built with you on your third onboarding call.
All you do is reply to the people it brings back. That's the part you're already great at.

We set up your account, connect your phone, calendar, Google Business Profile and social inboxes, build your pipeline and load your follow-up, reactivation, referral and review campaigns. If you're coming from another system, we migrate everything in for you.

On your third onboarding call, we build your first reactivation campaign with you and set your go-live date. That campaign goes to past members and old leads, the people most likely to say yes fastest. That's usually where the first win shows up: replies, booked sessions, returning members.

New leads get followed up automatically. Every month, the 3R calendar runs a Referral, Review or Reactivation campaign. Every week, you can bring your numbers and questions to live coaching. All you do is reply to the conversations it starts.

We set up your account, connect your phone, calendar, Google Business Profile and social inboxes, build your pipeline and load your follow-up, reactivation, referral and review campaigns. If you're coming from another system, we migrate everything in for you.

On your third onboarding call, we build your first reactivation campaign with you and set your go-live date. That campaign goes to past members and old leads, the people most likely to say yes fastest. That's usually where the first win shows up: replies, booked sessions, returning members.

New leads get followed up automatically. Every month, the 3R calendar runs a Referral, Review or Reactivation campaign. Every week, you can bring your numbers and questions to live coaching. All you do is reply to the conversations it starts.
A fast first response to every new lead, by text and email
An 80-day follow-up sequence that stops automatically the moment they reply
Booking confirmations and reminders to cut no-shows
Automatic follow-up for people who miss their appointment
Long-term nurture for leads who aren't ready yet, so you're there when they are
A win-back campaign for past members, without discounting your memberships
A short, personal "are you still interested?" message to every old lead
Repeated every 90 days, so your database keeps producing
Referral campaigns that make it easy for happy members to bring a friend
Automatic Google review requests to happy members
Birthday and milestone campaigns that create natural reasons to reach out
A simple pipeline: Lead → Hot Lead → Engaged → Booked → Showed → Trial → Won
Texts, emails, Facebook, Instagram and Google messages in one inbox, including on your phone
Website and landing pages, 3 proven offers ready to customize, broadcasts and a reporting dashboard
What we don't do: run your ads. This system is built to get more from the people already in your world. If you run ads, it makes every lead work harder. If you don't, you don't need them.
A fast first response to every new lead, by text and email
An 80-day follow-up sequence that stops automatically the moment they reply
Booking confirmations and reminders to cut no-shows
Automatic follow-up for people who miss their appointment
Long-term nurture for leads who aren't ready yet, so you're there when they are
A win-back campaign for past members, without discounting your memberships
A short, personal "are you still interested?" message to every old lead
Repeated every 90 days, so your database keeps producing
Referral campaigns that make it easy for happy members to bring a friend
Automatic Google review requests to happy members
Birthday and milestone campaigns that create natural reasons to reach out
A simple pipeline: Lead → Hot Lead → Engaged → Booked → Showed → Trial → Won
Texts, emails, Facebook, Instagram and Google messages in one inbox, including on your phone
Website and landing pages, 12 proven offers ready to customize, broadcasts and a reporting dashboard
What we don't do: run your ads. This system is built to get more from the people already in your world. If you run ads, it makes every lead work harder. If you don't, you don't need them.
Setup & migration
Follow-up messages
Referral and reviews
Reactivation campaign
Support
Coaching
New conversations
All of it
Written and loaded
Built with you on call #3
12-month calendar
Response within 36 hours
Live, every week
Join three onboarding calls
Approve them
Share your old leads and past members
Nothing
Ask when you need us
Show up when you can
Reply and book them
It's built on the same follow-up, referral and reactivation systems Pat Rigsby and Doug Spurling have used to help gym owners grow for more than 20 years. Between us, we've built franchises, scaled multi-location gyms and coached thousands of owners.
This is the part software companies can't copy. When you have a question, you talk to people who've owned and grown gyms…not a ticket queue.
Gym owners who come to us from other platforms usually tell us some version of the same thing:
They were paying $297–$795 a month
They got powerful software…and still had to build everything themselves
Some paid setup fees, onboarding fees or transfer fees just to get in or out
Some found out their website wasn't actually theirs
We built Automatic Members to be the opposite:
Already on HighLevel or another CRM? We migrate everything in: contacts, website, funnels, email and text sequences. You don't lift a finger, and you don't pay a transfer fee.
Already in our coaching? Moving onto Automatic Members means your coach can see your pipeline, your campaigns and your numbers. Your coaching gets more specific, and your systems match exactly what we teach.
“More revenue, and home for dinner with the family."
“After COVID our revenue dropped to $334,281 in 2021. In 2025 we did $538,,827, the best year we’ve had, and are on pace to top that in 2026. The part I’m proudest of is that it happened while I spent less time at the gym. I’ve been able to focus more on business development, coach my son’s soccer and basketball teams, and I’m home for dinner with my family every night. Automatic Members helped me create and maintain the systems that have made my business more efficient and allowed me to pull away. Our lead tracking and follow-up is better than ever and more effective member communications have helped us hit retention goals above 97%. If you want your business to grow, systems are absolutely key, and Automatic Members is the tool that will help you grow without the business taking over your life."
- Paul Romeo, Owner, Koko FitClub, Needham, MA

“Record months, back to back.”
“Our revenue went from $208,333 to $338,637 year over year, and it’s kept climbing since we moved into our new facility. This June was over $84,000, our best month ever, and our autopay passed $90,000 for the first time. A big part of that is how we stay in touch. With Automatic Members, our retention emails, seasonal campaigns and follow-up all run from one place. Our families hear from us consistently, and new leads don’t sit. If you run a sports performance gym and want your best months to become your normal months, this is the system we’d tell you to start with.”
- Greg & Charmayne Almon, Jungle Athletics

“From startup to a waitlist.”
“When I opened RISE Fitness, I was doing it all myself. Coaching sessions, answering messages between classes, trying to market my new gym. I noticed quickly that if I didn’t get back to a lead fast, they were gone. Automatic Members fixed that. Every new lead got a quick text and email, and the follow-up kept going until they booked. The reminders cut our no-shows, and if someone missed, the system followed up for me. I was able to 'clone' myself and use Automatic Members as my marketing team. Automatic Members started the conversations with leads and I'd reply to get them in the door. In [timeframe], we went from a brand-new gym to a waitlist, and AM was the engine behind our leads and follow-up the whole way. If you’re great at coaching but don’t have time to chase every lead, this is the system I’d tell you to get.”
- Colin McCullough, Owner, RISE Fitness

“Every lead gets followed up, and it’s paying off.”
“I started from zero, online only, and built up to my own studio in Tustin. As the leads started coming in, my biggest risk was letting them go cold. Automatic Members fixed that. Every lead is in one place, the follow-up runs automatically, and I can see exactly who to call. I’m calling everyone and really pursuing the leads, and it’s paying off. I switched from manual tracking to AM and now see every lead immediately when a prospect raises their hand. I also know exactly where they are in the connection and booking process as we follow up. It's clean, easy and effective. With the AM system we increased our new client additions from 2-3 per month to at least 6 due to the AM process. If you’re getting leads but not converting them, handle your follow-up handled first.”
- Greg LeFever, Owner - IMpowered Fitness

Unlock full access for 30 days. No long-term commitments, cancel anytime with one click.
Unlock full access for 30 days. No long-term commitments, cancel anytime with one click.
Here's what we promise: we'll install your follow-up, reactivation, referral and review systems, build your pipeline, migrate anything you're bringing with you, and launch your first reactivation campaign with you in your first 30 days.
Here's what we ask: show up to your onboarding calls, send us your past members and old leads, and reply to the people it brings back.
If we both do our part, you'll see it working in your own gym before you ever pay full price.
Try it for 30 days for $1. If you love it, stay for $99 a month. If it isn't for you, cancel with one email before day 31 and you can always go back to the way you were doing things.
Whatever you decide, everything we build is yours. Your contacts, your website, your funnels, your campaigns. You own all of it, always.
Then $99 a month.
Done-for-you install of follow-up, reactivation, referral and review systems
Your sales pipeline, built and ready
12-month 3R campaign calendar
Three onboarding calls
Live support (36-hour response) + weekly live coaching
Free migration of everything you have now
Website, landing pages, 12 proven offers, one inbox, mobile app
$0 setup fee · $0 transfer fee · No contract
You own everything we build
Texts and calls are billed at cost, with no markup, based on what you send.
Then $99 a month.
Done-for-you install of follow-up, reactivation, referral and review systems
Your sales pipeline, built and ready
12-month 3R campaign calendar
Three onboarding calls
Live support (36-hour response) + weekly live coaching
Free migration of everything you have now
Website, landing pages, 3 proven offers, one inbox, mobile app
$0 setup fee · $0 transfer fee · No contract
You own everything we build
Texts and calls are billed at cost, with no markup, based on what you send.
No. Keep what you use for billing and check-ins. Automatic Members handles follow-up, reactivation, referrals, reviews and your pipeline.
That's exactly who we built it for. We install it, we write the messages, and we build your first campaign with you. Your job is replying to people, which you already know how to do. And if you get stuck, support responds within 36 hours and there's live coaching every week.
Yes. We plug directly into your preferred toolstack, syncing with your communication channels and project management workflows without creating operational friction.
We install everything in your first week. Your first reactivation campaign is built on your third onboarding call. That's usually where the first replies and bookings show up.
Automatic Members runs on HighLevel, one of the most widely used CRM platforms in the world. We've built our systems on top of it and set it all up for you.
Yes. We migrate everything in for free (contacts, website, funnels and sequences), then install our systems on top.
Because we'd rather show you than ask you to trust us. You'll see it working in your gym before you pay full price.
You pay exactly what the carriers charge, at cost, with no markup, and only for what you send.
No. This is built to get more from the leads, members and past members you already have.
Anytime, with one email. No contract and no cancellation fees.
You do. All of it: contacts, website, funnels, campaigns. If you ever leave, it all goes with you. No hostage website, no export fees.
Yes. Your coach will see exactly what's happening in your pipeline, and your systems will match exactly what we teach.
Here's the honest truth about follow-up.
Every gym owner already knows they should be doing it. Nobody needs another reminder.
What's missing isn't knowledge. It's someone to set it up, keep it running and make sure it actually happens every month, whether you're coaching, sleeping or on vacation.
That's what we do.
So the question probably isn't whether you want more members from the people already in your phone.
It's when you want that system running.
Thirty days from now, you can be exactly where you are today…
…or you can have a follow-up system working every lead, a reactivation campaign bringing past members back and a referral campaign scheduled for next month.
For $1 to start.
Dedicated to Your Success,
Pat Rigsby & Doug Spurling
P.S. You don't have to switch your gym software, learn a new system or build anything. We install it. You reply to the people it brings back. Your first 30 days are $1. P.P.S. If you're paying $297 or more a month for a gym marketing platform right now, you'd save $200 to $700 a month by switching, and we migrate everything in for free.
